WEBSITE OLIVIBRA ANALYTICS
Website visits from January to October 2023
Since the beginning of the year up to today, the site has accumulated 47.7K clicks and 1.59 million impressions about the world. The page with the highest number of interactions and views is our homepage, with 15,989 clicks and 723K impressions.
Page Analytics www.olivibra.com
With the arrival of the new Google Analytics, there is the possibility to analyze visits and user behavior in detail. GA4, as it’s called, recorded a 37% increase in visits over the year to our Web Apps and a very high volume of new user registrations.
WebApps OLI : Finder, Calculator, Virtual Show.
Total Views Analysis are 246k, of which:
OLI WebApps ->Views 88k
OLI Homepage ->Views 22k
OLI Do Brasil – Vibrador Industrial (Product Page) ->Views 17k
Facilitadores de Fluxo | Portugal (Product Page) ->Views 13k
Vibration du bétons | Olivibra (Product Page) ->Views 11k
Global submissions from website & Trend on SAP : Y 2021 / 2023 (september)
We have a strong digital activity in 2021 influenced by the global pandemic situation. This led to a significant increase in website visits and requests through the site’s webforms. In the following years, requests coming from the website continued to rise, and in 2023, with data up to September, we see a further increase in commercial requests from users worldwide. An additional increase in site visibility and growth is expected for 2024. The chart shows the total request data and filters using SAP data related to branches and the Corporate. Finally, a brief analysis is carried out using customer demographics present in SAP.
User acquisition: Channel
The website visits are divided into “Direct” which includes those who have the link saved, such as our colleagues or dealers; “Paid Search” visitors coming from ads like Google Ads or portals; “Organic” and purely organic visitors who have searched for our products on the web.
Display visits refer to the number of times your ad or content has been viewed on websites, apps, or other third-party platforms included in the display network of an advertising service, such as the Google Display Network. These visits do not necessarily imply a specific interaction or action by the user on your site but represent the display of your ad or advertising content.
Total User Acquisition: 91K of which
-> Direct contact: 35K
-> Paid Search: 21K
-> Organic Search: 16K
-> Display: 14K
-> Referral: 4K
Where are our users connecting from?
From this summary map, we can see the countries of our users. It’s an important analysis regarding language and keywords.
In this map, we can see where the most active users are connecting from. The countries in the darker shade of blue are the most prominent on the site.
GOOGLE ADS CAMPAIGN 2023 (OLI Corporate)
During 2023, we ran ad campaigns during trade fair periods in parallel with the existing ones. This resulted in an increase in interactions in March, coinciding with the Concrete Show in the UK and Solids in Germany.
The most substantial data comes just before a major event, GIFA, for which we allocated a significant budget. This online presence provided OLI with high visibility and generated many clicks.The wave of visibility continues throughout June! During the summer, there were no special campaigns, only maintenance ones.
Digital Visitor Book: The leads collected at the trade show
We started at Bauma 2022 by introducing a digital scanner for the leads who visited our booth. The peaks in the graph pertain to the Bauma fair in October, and in April, the combined events of Concrete Show in the UK and Solids in Germany. With the digital Visitor Book, we have a real-time estimate of visitor trends at the fair and can send them an automatic email at the end of the event.
OLI BOT PROJECT
OLI BOT: THE AI CHATBOT IN OLI!
Our new project is called ‘OLI BOT’, an artificial intelligence-powered chatbot in beta version. It’s learning about our products, specifically the MVE standard range from 2 to 8 poles. It has learned the frequencies of 50Hz and 60Hz, as well as the working moments of our standard MVEs. It can make comparisons between MVEs and display the data in a table.
Ask the bot what an MVE 200/3 is, or what the standard certifications are! Try it!
In the new projects signed by OLI, there is an e-commerce beta test in the pipeline for 2024, with the launch on Amazon.
Amazon allows starting with small pilot projects, introducing a few products, and also provides logistics and stock services for small businesses.
ESG - SUSTAINABILITY
What is Environmental, Social, and Governance (ESG)?
ESG is an acronym for Environmental, Social, and Governance.ESG takes the holistic view that sustainability extends beyond just environmental issues.
The marketing will focus on certain aspects outlined in the ESG program, such as:
> Formalization of an annual plan for donations/sponsorships/social and cultural initiatives.
> Implementation of the Corporate Network